ASEAN Wolffia by Sustain Biz, Thailand “Reinventing Sustainable Food”
- Natchari Chuchat
- Oct 22
- 4 min read
Preamble from Pitch Lounge
With our extensive activity in Europe, North America, and MENA...Pitch Lounge is expanding to new regions such as Latin America, Africa, and ASEAN! It's thus with great pleasure to host this guest feature article from Natchari Chuchat.
This week, we host our "FoodTech Pitch Lounge (Global Edition)" and we welcome startup founders, investors, and consultants with connections to the ASEAN region to join us.
Express interest and network in advance on the LinkedIn event page. Furthermore, we are proud to co-produce alongside the Foodpreneurs Collective and World Future Enterprises a new event: "Foodpreneurs Collective Pitch Lounge - Singapore Investor Delegation (Dubai Edition)" on Friday, 31st October | 9 AM - 12 PM GST live in-person in Dubai. This event brings together Singaporean investors with F&B and other Dubai-based businesses. The session aims to facilitate networking, spark collaborations, and open doors for funding and market expansion across regions.
For more info and to apply to pitch, see here.
Bangkok, Thailand – [12 September 2025] - Sustain Biz is proud to announce the global journey of ASEAN Wolffia, traveling through the new experience for the global awareness of sustainable, plant-rich diet consumption, Nutrient-dense (protein + bioavailable B12, polyphenols), the world’s fastest-growing crop with the lowest carbon and water footprint. Wolffia stands at the forefront of future food innovation. ASEAN Wolffia is redefining how the world nourishes itself.
Wolffia Nutritional Value?
-High-quality Protein 43-46% of dry weight
-Carbohydrates 35-40%
-Omega-3 fatty acids 9.5-12%
-9 types of Essential amino acids all similar to animal proteins like eggs
-Rich in Bio-available B12, Vitamin A,C,E, Carotenoids, Antioxidants, minerals (iron, calcium, zinc), and antioxidants such as beta-carotene and over 200 polyphenols.
What Do We Do?
-We support the farmers and produce the global standardized Wolffia, its raw material, and any forms of extraction to combine with the local & International F&B markets, Health & Wellness, Pharmaceutical, and Feeds.
-We are the 1st Global Wolffia Business that helps the grassroots farmers to get extra revenues and reduce GHG emissions from heavy farming.
Leading the movement for next-generation food production, ASEAN Wolffia supports grassroots farmers in intensive farming communities through partnerships in Thailand and across ASEAN. By using Wolffia sales revenues and financial support from Food & Beverage companies to reduce greenhouse gas emissions and create a pathway toward climate-resilient agriculture, such as championing sustainable rice production and making farming more efficient practices across Thailand and ASEAN. This initiative strengthens future food, food security while supporting climate-smart agriculture.
About Sustain Biz
At the humble beginning, Sustain Biz was established in June 2025 with 20 years of experience in Agri-Food Business, research, and Sustainability Projects. We are committed to advancing sustainable products and services. Regarding this 2025 onward, we are thriving on food innovation and building resilient agricultural ecosystems for a greener future in Wolffia Future Food and Sustainable Rice.
👉 Learn more at my profile [https://www.linkedin.com/in/natchari-chuchat/]
“Wolffia shows how future foods can nourish people and the planet,” said [Natchari (Nat) Chuchat], Founder of Sustain Biz. “ By empowering farmers and driving sustainability,
We’re creating a new model for resilient agriculture in ASEAN.”
Our Partnership | Some Activities | Product Sales Channels
1) Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA) - SEARCA Agri-Innovator Program (AIP) 2025
SEARCA trained 26 professionals from higher education and research institutions for the second iteration of the SEARCA Agri-Innovator Program (AIP). It was held online on 10–14 February 2025, followed by face-to-face sessions on 25–27 February at the SEARCA headquarters.
2) National Innovation Agency (Public Organization)
Corporate Spark Demo Day, Startup-Agri Tech/Future Food, etc the bridge between International and Thai Business. https://www.nia.or.th/Corporate-Spark-2024-DemoDay
3) The Thai Climate Initiative Fund (ThaiCI), under the collaboration between the GIZ and the Environment Fund, ONEP, organised capacity-building training to enhance skills in writing project proposals on climate change adaptation in February and March 2025.
“Better Rice 🌾 Sustainable Low Carbon Rice, enhancing grassroots farmers' productivity and revenues. In partnership with Sustainable Rice and Rice Science Center, Kasetsart University
4) UNIDO Sub-Regional Office in Thailand
-Drafting potential proposals relating to alternative protein, future AgriFood technology, R&D, and farming Industry in consortium with UNIDO Sub-Regional Office in Thailand and National Farmer Council Thailand
-Collaborating with The Food School Bangkok, Thailand, in exchange with international chefs (Japanese, Italian, French, Thai, etc) for the insights and advice on food for the future trends, along with the traditional food adaptation, more environmentally friendly and sustainable practices.
5) Sales Channels and Contact Us
SUSTAIN BIZ https://www.linkedin.com/in/natchari-chuchat/
natchari.chu@gmail.com | (+66) 0927970570
Thank you for reading!
Closing Reminders from Pitch Lounge This week, we host our "FoodTech Pitch Lounge (Global Edition)" and we welcome startup founders, investors, and consultants with connections to the ASEAN region to join us.
Express interest and network in advance on the LinkedIn event page.
Furthermore, we are proud to co-produce alongside the Foodpreneurs Collective and World Future Enterprises a new event:
"Foodpreneurs Collective Pitch Lounge - Singapore Investor Delegation (Dubai Edition)" on Friday, 31st October | 9 AM - 12 PM GST live in-person in Dubai.
This event brings together Singaporean investors with F&B and other Dubai-based businesses. The session aims to facilitate networking, spark collaborations, and open doors for funding and market expansion across regions.
For more info and to apply to pitch, see here.
