
ARE YOU TRANSFORMING FOOD SYSTEMS FOR A SUSTAINABLE FUTURE?
Green Shoots is an exciting new startup pitch competition, taking place at Gulfood Green from 24 – 26 September 2024 at the Dubai World Trade Centre, that will accelerate the growth of the most promising startups within the sector.

Accelerate Your Startup Growth & Get A Chance To Win US $50,000

Dedicated to the global food tech startup ecosystem and supported by the UAE Ministry of Economy, global investors, leading food corporations and trailblazing industry experts
Supported By





Essential Information
Process to be a part of the Green Shoots Startup Pitch Competition
Step 1: Express Interest To Apply
Step 2: Book An Exhibition Package
Step 3: Get Invited To Apply
Step 4: Submit Application On:
www.pitchlounge.net/green-shoots
Step 5: Await Shortlisting Decision

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Join Gulfood Green now for your chance to compete for cash prize of US $50,000 and invaluable investor networking, mentorship, and learning at our exciting new pitch competition. The Green Shoots Startup Pitch Competition will pit the most exciting food and agtech startups head-to-head, as they pitch in front of a jury of world-leading VCs, corporates, and prominent industry experts, to be crowned 2024 champion.
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Supported by the UAE Ministry of Economy, The Green Shoots Startup Pitch Competition, is taking place across 3 action-packed days of panel sessions, workshops, and the pitch competition at Gulfood Green from 24 – 26 September 2024 at Dubai World Trade Centre, and will accelerate the growth of the most promising startups within the sector.
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To participate in the Green Shoots pitch competition, you must be an exhibiting startup at Gulfood Green 2024. Once you book your Exhibition Package, you will then automatically be eligible to take part in the competition. Once applied we will get in touch directly to support you in your presentation development and help prepare you for the competition.
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To apply, please complete the form. One of our team will be in touch directly to secure your spot for Gulfood Green in 2024.
What's In It For You?
secure vital funding to accelerate the growth & development of your startup
showcase your startup to a diverse group of global investors & secure support
engage in one-to-one networking with industry leaders, mentors & advisors
Pitching Categories
If you're an agri-food entrepreneur with an impactful startup, apply now to pitch at Gulfood Green 2024! Showcase your solutions that are shaping the future of food.

Sustainability & Environmental Impact

Food Security

Food Loss & Waste

Health & Nutrition

Supply Chain Resilience

Tech Innovation
Why Should You Pitch With Us?
Competition Judges
They are highly experienced, well-connected, and active FoodTech/AgriFood/F&B experts and startup-investor funding scouts, fund managers, and/or investors in their own right. The entire list of Jury Panelists will be announced soon and confirmed panelists announced on a rolling basis.
Widespread Exposure
You will pitch at the UAE's leading food expo live to a jury of investors and startup advisors, this is a hybrid event, we will be recording the event and will be sharing across our network. With everything in one place from food, sustainability, supply chain, technology and the latest equipment, Gulfood Green 2024 is an invaluable event to help move your establishment forward and inspire your customers.
✅ ​Connect directly with tens of thousands of major buyers and wholesalers from across the world under one roof, over three days.
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✅ 89% of visitors specify, influence or make the final decision to spend making this the right platform for exposure.
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✅ 50k contacts on the Pitch Lounge startup-investor database, 60k+ connections and followers on LinkedIn, and 100,000+ impressions per month.
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Connection To The Startup Investor Ecosystem
In addition to the investor panelists at the event, we will also connect you with the wider ecosystem who actively support startups. A month long promotion across our social networks will put you across multiple stakeholders from across the globe, this will help you increase your chances of strengthening your goals and help scale you faster.
✅ Pre-event pitch deck analysis and 1-on-1 pitch coaching to ensure you are prepared for the live pitch competition​
✅ Pre or post-event, in-person informal networking with startups and others from the F&B industry in UAE and globally
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✅ Post-event inclusion in our community of follow-up events, pitching resources, and investor lists.
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Future Opportunities
Be a part of regular F&B online and hybrid events on a monthly basis - pitch, panel, and networking formats. There are future opportunities for your company to be actively involved in our events and secure continued access to our community as well as closer bespoke arrangements we can discuss.
✅ Prioritised access to our pitch panels (event series dependent)
✅ Discounted sponsorship/ partner opportunities for subsequent Pitch Lounge and partner events
✅ Bespoke marketing, event production and other services (available on request)
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What is the Startup Ceremony at Food Security SummitX (Dubai 2025)?The Startup Ceremony is a main stage event at the Food Security SummitX 2025 in Dubai, co-produced by Pitch Lounge, Foodpreneurs Collective, and Hubify X. It features curated startup pitch sessions, providing startups an opportunity to showcase their innovations to investors, industry leaders, and potential partners, and is integrated into the main agenda of the summit.
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What are the Startup Ceremony pitch ticket options, as well as Exhibitor, Sponsor, and other Summit package options and benefitsNOTE: all Pitch Lounge website visitors and community members receive 10%-off If you want the community promo code, please email expo@pitchlounge.net While the breakout of package pricing is below, for more information about the benefits of participating in the Food Security SummitX, please visit the following pages and register your interest: Delegate Registration: www.pitchlounge.net/summit Pitch: www.pitchlounge.net/startupceremony Exhibit: www.pitchlounge.net/exhibit Sponsor: www.pitchlounge.net/sponsorfoodsecurity In turn, you will be sent the relevant Brochure(s) with all the details, pricing structure, and package purchase links. Exhibitor Add-On (Pitch Slot for Cultivator Exhibitor): $200 Pitch access: Add-on For Cultivator Exhibitor startups Delegate Add-On (Startup Pitch Slot for Delegates): $499 Pitch access: Included For non-exhibitor startups (who are delegates) Bundled Discounted Delegate + Startup Pitch Slot: $1,399 Pitch access: Included For those who do not have a delegate ticket Attendee Pass: $299 Pitch access: Not included Entry for general attendees Delegate Pass (Discounted): $899 Pitch access: Not included Entry to the Summit to watch speakers and awards Award Nomination: $50 Award Pass: $1499 FSSX Accommodation (Number One Towers): $250 16-19 September accommodation for two people) Number One Towers, Dubai - approx. 2km (just over 1 mile) from the Summit venue, which makes travel between the locations quick and convenient (typically a 5-minute taxi or car ride, or a short metro journey if preferred) Breakfast for two people Cultivator Exhibitor: $3,000 Pitch access: Add $200 for pitch access Benefits: Various Growth Exhibitor: $4,500 Pitch access: Included Benefits: Larger booth, pitch access, and more Innovator Exhibitor: $7,000 Pitch access: Included Benefits: Premium booth, pitch access, and more Table Tent Sponsor: $1,500 Coffee Break Sponsor: $2,999 Networking Lunch Sponsor: $3,999 Investor Lunch Sponsor: $7,000 Gala Dinner Sponsor: $12,999 Seed Sponsor: $10,000 Harvest Sponsor: $20,000 Pioneer Sponsor: $35,000 Delegate Registration: www.pitchlounge.net/summit Pitch: www.pitchlounge.net/startupceremony Exhibit: www.pitchlounge.net/exhibit Sponsor: www.pitchlounge.net/sponsorfoodsecurity
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What support do pitching startups receive?Shortlisted startups receive 30-45 minutes of pre-event coaching, a timed rehearsal, and a personalized briefing to prepare for the main stage event. Pitch Lounge provides pre-event startup support, and its team delivers the Startup Ceremony. We offer a range of pitch decks and pitch training templates, recordings, and other resources. For more information, please email info@pitchlounge.net
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What is the refund and cancellation policy?If the Summit is canceled, the official summit website policies apply: www.foodsecuritysummitx.com/terms www.foodsecuritysummitx.com/privacy-policy www.foodsecuritysummitx.com/refund If you still have questions, please email expo@pitchlounge.net
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Who is eligible to participate in the Startup Ceremony?Early- and Growth-stage startups are welcome to register. Companies addressing the challenges of global food security - at every facet of the food value chain - AgTech innovators advancing food production, sustainability advocates championing eco-friendly practices, supply chain solutions, and startups specializing in areas such as water management, biotechnology, renewable energy, and urban agriculture. Startups that purchase exhibitor packages (Cultivator, Growth, or Innovator tier) are also eligible to apply for the pitch event. Growth and Innovator Exhibitors have pitch access automatically included, while Cultivator Exhibitors can add access for an additional $200. Visit www.pitchlounge.net/startupceremony for a full list of Startup Ceremony pitch registration options (or see FAQ 6 below).
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What is the pitch format and the benefits of participating in the Startup Ceremony?3-minute pitch, 2-minute Q&A (6–8 startups per hour). There will be an experienced moderator, investor panel, and/or an engaged investor audience fielding questions and providing guidance. The final structure, including scheduling and agenda slotting, will be finalized closer to the event in coordination with the summit. Exposure to international investors, mentors, and media through the widespread exposure across our social media channels (1000 Summit delegates, 100k+ impressions per week, and to our 50k+ email newsletter subscriber lists)
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Are there costs for participating in the Startup Ceremony?This ranges between $200-1399, depending on your existing exhibitor package and/or if you’ve already registered as a delegate. To register interest in a pitch slot and receive the payment links, please complete our web form here: www.pitchlounge.net/startupceremony
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How do I contact the Pitch Lounge team for queries about the Startup Ceremony?Visit www.pitchlounge.net/startupceremony for further details. If you still have questions, please email expo@pitchlounge.net
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When and where will the Startup Ceremony take place?The Startup Ceremony will be held at The H Dubai, UAE, as part of Food Security SummitX on September 17 and 18, 2025. The timing of the ceremony and pitch slots is to be determined.
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What is the application and selection process for pitching?Eligible startups express interest on the Pitch Lounge website (while sending their investor deck for approval and for us to check they meet the eligibility criteria): www.pitchlounge.net/startupceremony There is no shortlisting process. We will respond to your application and loop in the Food Security SummitX event producer. All registrants are guaranteed stage pitching time. However, we would need to receive your investor pitch deck 7 days before the event and speaker details (including foreign passport or UAE ID 10-14 days before the event to ensure we receive your speaker license in time. Read below for the startup pitch deck and pitch coaching support pre-event - we are here to get you ready to shine!
Apply Now To Pitch
